Proverbs 13: 20 “Walk with the wise and become wise, for a companion of fools suffers harm.”
The Content Relationship
The purpose of linking on the World Wide Web is to promote the free flow of contents. All links arise from some logical nexus between the subject of the content matter of the source page and that of the target page. You should think of links as from content to similar content, rather than from Website to Website.
Ideally, for the Search Engines, the World Wide Web should be one seamless whole of flowing information. Evaluation of blocks of subject matters are separately grouped, based on how they fit into and promote the flow.
For your Websites to be favorably ranked, they will need to promote this flow of information through both inbound and outbound links. The related links to your Webpage must be in context and your links must logically flow to other similar contents.
The Publishing Relationship
The most effective way to obtain links to your Website is to write useful articles thereby allowing other Webmasters to publish your articles on their sites. This is a win-win situation. The host site gets to add useful content to publish on their sites and you get an in-context link to your site.
With the advanced internet and websites facilities available today, getting your writings published is much easier than before. It has become an attractive option for many writers, small and large, who no longer need to find individual publishers.
Also, in this technological age, more and more people are connected to the Internet. You can publish your own books online and get generous rewards for your efforts. There are many online companies offering publishing services to aid the process.
The Service Relationship
Photographs and videos can be offered to other Websites in exchange for a link to your site. New technologies, including autofocus digital cameras and such like, assist almost anyone to create a good photograph and video.
You should look for Websites from which you would want a link and determine what photos and videos would add value to their sites. Other service relationship includes offer to create their site contents into e-book and video productions.
Bookings systems, training courses, order tracking, membership and customer management are great online services. Whatever service you can offer that can create relationship for a free flow of content between websites is always acceptable.
Related: Multiply Your Income Now
The Recognition Relationship
Awards are another means of obtaining links to your site. Create a “trophy graphic” signifying the award which links back to your site. Your offer will enhance the site and therefore will most likely be accepted.
Most Webmasters are actively seeking testimonials about their sites and will be happy to accommodate yours. Of course, include a link back to your site in the signature line of your testimonial and require that the link be included on their page along with the testimonial.
Use your imagination. Think of other things of value such as contests, original humor, reviews, and whatever can be used to acquire links for you. These relationships can create mutual benefits to both websites to enhance the flow of content, traffic and payoffs.
The Networking Relationship
The World Wide Web is the most powerful network ever created. Links represent connections between and among Web pages. Discussion Boards and Blogs help to network people together once the content is helpful in these discussions.
Communicate with Webmasters who have popular sites dealing with the same field of expertise as yours. Look for ways to make new friends who are interested in the subject matter of your site. Get to know the influencing persons. It’s much easier to attract links from people who you are familiar with.
Earn the respect and trust of your community and your Website will benefit as well. Ensure that you are well knowledgeable in your arena of interest to establish your presence as an influencer in your own right.
The Social Relationship
The social web is a set of social relations that link people through the World Wide Web. This web encompasses how websites and software are designed and developed in order to support and foster social interaction.
Relationships have sprung up between people who have met online, and in many cases know each other only via the Internet. This relationship can be romantic, platonic, or even based on business affairs.
The Web allows you to join the largest party ever. A party that’s on all the time and whose guests just keep joining. You can meet new people, find long-lost schoolmates or build lifelong relationships with people who you did not know before and may never see in person.
The best links are the ones that you do not have to request. Webmasters find your site, determine it is helpful, and link to it. All links, however, builds relationship, both inbound and outbound.
If you design your Website to be helpful, you will more likely attract links. May a special effort to familiarize yourself with complementary and competitive sites in your subject area. Provide the information that they do not provide. Pick up where they leave off. This way, they will find it helpful to their visitors to have a link to your site from theirs.
Controversy is quite effective in attracting links. If you have a bold opinion on your subject matter with which some may take issue, don’t be shy. A controversial position can find its way in many healthy discussion boards and blogs. People will link to you in the process of arguing.
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The Search Engines judge Websites in part by the number of in-bound and outbound links to the site. Not all links are helpful, however. You need quality links from prominent sites that are on-subject with your site. You want these links to be in-context so that the flow of information from the source site to your site is smooth and logical.
There are deceptive sites, also known as “phishing” or “social engineering” sites, usually through fake websites. You need to be alert at all times. Every social and business activities have their share of miscreants, and the Web is no exception.
Monitor and analyze all links for physical and social dangers to your sites and repetition. The Web offers a thicker cloak of anonymity to its users. It can be used by some to deceive you, just be watchful.
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