“For to everyone who has will more be given, and he will have an abundance. But from the one who has not, even what he has will be taken away.” Matthew 25:29
Efficiency Verses Intelligence
It is greatly touted that the secret to financial success is not necessarily intelligence, but rather efficiency. There is a misconception which says that you have to be brilliant to become wealthy. Many extraordinarily brilliant people are relatively poor, while many with only average intelligence have amassed great wealth.
Much fortune can been made selling ordinary, everyday items like food and clothes. The more commonplace the item, greater will be the consumption by a wider range of people, therefore you can sell a larger quantity. Consequently, to be successful in Internet Marketing, you need not create any brilliant new product or strategy.
Start with what is available and build your business efficiently. You simply need to professionally employ the proven strategies and promote existing products. If you have the ability to create something new and great, by all means, go right ahead, but until then settle for the ordinary.
Efficiency In Marketing
Efficiency is counting and measuring and knowing where your resources are coming from and where they are going.
The notion of effectiveness has to do with comparing what you put in with what you get out. The efficient person is he who counts the pennies and accumulates wealth.
Generally speaking, what you put into your business is time, energy, and money. What you get back is often referred to as “production” or “returns.” The main goal is to design and execute a campaign that encourages a target audience to buy your product or service so that you get a profit.
Hence, to create an efficient Internet Marketing System, you seek to increase your profits and returns relative to the time and money that you invest. You do this by paying attention to each facet of your Internet Marketing system, carefully managing the process.
Create Your System
The system input is represented by your time, energy, and money. The output is represented by your profits. The value of the profits coming out relative to the time, energy, and money going in gives you the ultimate measure of the efficiency of your system.
Do not be distressed, however, if you see that, time and energy aside, you have more money going in than you have coming out in the beginning. This will be the case because there are two kinds of time that go into your system. These are your personal time and the “Passage of Time.”
When you put in your time and effort building a good system, you have to wait for the “passage of time” for your efforts to produce results. This “passage of time” is necessary for your product and service, to be noticed on the worldwide website that is, your promotional efforts to accumulate.
It takes time to get enough ads and other promotional material “out there” floating around on Websites and in people’s e-mail inboxes, to begin to take effect. As time passes, however, you will see an increase in the profits coming out of your system. To ensure a constantly accelerating increase in returns, you should be continually improving the efficiency of your system.
Focus Your System
Not everyone who visits your Website will buy a product, however. The ratio of people who buy a product from your Website to the total number of visit is a measure of the efficiency of your Website in selling products. If you have a poor ratio, you will want to improve the effectiveness of your Website to sell.
The higher your search engine ranking, the more people will visit your Website. If you have a low search engine ranking, you will want to work to improve it. The amount of money and time flowing into your ad campaign compared to the number of visitors coming from it to your Website measures the efficiency of your ad campaign.
No matter how efficient your ad campaign may be, if your Website is not efficient at converting these visitors into sales, your overall system is not efficient. Both Website and advertising campaign must work together smoothly. It is important to analyze the inner workings of your system to know which parts need attention the most.
Create Smooth Traffic Flow
Numerous studies have shown that it takes several “exposures” before a consumer decides to buy a product. Your system should be designed to deal with this reality. You are setting yourself up for disappointment if you believe you will sell enough products to first-time visitors to make a profit.
Most of your first-time visitors will not buy and all true Internet Entrepreneur have to accept this fact. An efficient system will make the most of all traffic. It is downright wasteful to let these visitors never to return to your site.
If these first-time visitors will not buy, perhaps they will join or follow. Your site should have a newsletter signup and it should be designed to entice your visitors to join. This way, you can achieve the number of exposures necessary to maximize sales of your products.
Entry And Movement
You attract visitors and trigger their need for a product or service with information. You can take advantage of their continued search for information when exiting your site. For this process to work, your system has to be streamlined with respect to the flow of this information.
To promote more than one thing, you should consider using multiple Websites or multiple entry points or pages. Example, you should have one entry point for pet products, another for electronics, and yet another for informational products. Each of these entry points should follow distinct paths designed in light of the information that attracted the visitor in the first place.
It is fine to let one Website or entry point be the “back-end” for another Website or entry point; but preserve the “flow” within each information. Do not distract your visitors with a new type of product or service that does not correspond to their entry point and the information that attracted them. Do not lose sight of the directional flow of your system.
The “back-end” Networking
Yet another strategy you can employ is to have a “back-end” system. Give your visitors the opportunity to join or subscribe to a program. Sophisticated multi-tier affiliate programs provide a means for you to profit from a visitor over and over again for years.
You can become an affiliate with a search engine or search box on your site. For everyone who uses the box to search the Internet, you receive a small commission. Even those that do not buy or join anything may not be a total loss. This will improved the overall efficiency of your system.
If you are not getting the results you desire, identify the part of your system that is failing to perform to expectation and then fine tune it. You should always strive to improve your entire system to achieve greater efficiency.
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